April is passionate about transportation electrification and has both been in the industry and driven electric since 2011. She has inspired thousands of drivers to do the same by working with states, municipalities, and utilities across the U.S. to develop and launch their electric vehicle (EV) infrastructure strategies.
April assists state agencies to create DC fast charging corridors and strong EV policies. She helps utilities build strong EV teams, develop strategic plans and implement their EV customer experience efforts.
April has done hundreds of speaking engagements and media interviews on overcoming barriers to transportation electrification.
Prior to forming S Curve Strategies, April led San Diego Gas & Electric’s EV customer experience. Today, this region has one of the highest EV adoption rate of any city in the country.
April’s holistic approach to EV program development and grassroots campaigns has been the key to her success. Her work on San Diego Gas & Electric’s $45 million Power Your Drive program to install 3,000 chargers at apartments and workplaces helped the company reach important milestones to meet the state’s transportation electrification goals. Key to this program was the country's first-of-its-kind, day-ahead hourly rate to encourage drivers to charge their cars during times of an abundance of renewable energy on the grid.
April led National Drive Electric Week’s: EV Day San Diego — named by Plug In America in 2016 and 2017 as the Largest EV Day Event in the World.
Prior to her Clean Transportation role, April was a manager in the utility’s Media Relations Department and the company spokesperson for innovative technology efforts like smart meters, smart grid, smart cities, cybersecurity, microgrids and EVs. She began in the energy sector as Corporate Communications Manager for the utility's parent company Sempra Energy, a Fortune 500 company. Prior to that she led communications for a dynamic public relations agency with Fortune 500 clients.
April is a graduate of UC San Diego with a Bachelor of Arts in communication.